Learning Resource Centre (Library) @ Kendriya Vidyalaya, Madurai


Any Time Any Where Information 4U



Education in India : Advertising

Looking for a Career Option in the Field of Advertising ? This section features Advertising as a career option, elaborated with reference to the job profile, personality traits required, the courses and training involved, premier institutions and future prospects.

Advertising aims to turn the good opinion of a target prospect towards a specific product or service (such as airline, banking) or a film, may be even a political party. In the absence of competition this task would be very easy and convenient. In reality this is just not the case. At the very point of time when one advertising agency is trying to capture the attention of its target audience to its product, there are many such agencies trying the same thing with the audience and a similar product. In advertising therefore, beating the competition is the ongoing challenge.

Advertising is one of the aspects of mass communication. Advertising is the business of communicating a message to an audience through the media-newspapers, magazines, radio, television, hoardings in public places, etc. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.

Agencies plan and execute advertising campaigns on behalf of their clients. Time and space are bought from media owners-publishers of newspapers and magazines, poster and television/radio companies, which publish or transmit the advertisements.

Advertising offers jobs on the Executive side or the creative side. While the executive department deals with client servicing, media planning and market research, the creative department employs copywriters and visualizes along with the scriptwriters, storyboard artists, typographers, etc.

The Executive Department

Account executive have to understand all aspects of the client’s business, plan the advertising campaign, coordinate work on the campaign with the client and the various specialists working on the campaign. They are responsible for allocation of funds to the various media, for keeping within the agreed budget, and for producing detailed progress reports.

Market research is carried out before planning a campaign in order to explore possible markets for the product. Facts are compiled about the product’s uses, its advantages and limitations, the competitors’ products, and an analysis is made of potential customers.

Media executives study newspaper circulation statistics television audience figures, statistics on income groups, buying habits etc. On the basis of this research they suggest the media through which the advertisement is most likely to reach the greatest number of potential buyers. They negotiate the buying of advertisement time and space.

The Creative Department

Copywriters are expected to help create the advertising message. Armed with facts provided by the research department and by the client, copywriters spend a long time seeking just the right words to put across the message and create the desired image.

Scriptwriters have to plan and write television and radio commercials and for advertising films. Similar to a copywriters job, scriptwriters have to develop their ideas in terms of sound and visual possibilities.

Visualizers, also known as layout artists, work in conjunction with copywriters to give a graphic interpretation to an agreed campaign.

Usually agencies hire studios with professional film directors, editors and other specialists to produce the actual commercial.

Personality Traits    

The work at an advertising agency is extremely varied but much of it is sheer hard toil and less glamorous than it is often reputed to be. Life in this industry is like a ‘rat race’ and a tough go-head personality counts for as much as, or even more, than talent.

Some personality traits are essential for all advertising personnel whether on the executives or the creative side. A creative visual imagination, good powers of observation, insight into the interest of people, to work from all walks of life, the ability to interact, patience and perseverance, and mental and physical toughness to be able to withstand high pressure and criticism.

Market and media researchers should have an analytical and logical brain.

Visualizers should possess exceptional artistic ability too. Copywriters should be able to possess a strong feeling foe words.


For jobs on the executive side of an advertising agency diploma/degree holders in mass communication/advertising /social communication are found suitable. These courses are usually of one year or two years’ duration and can be taken up only after graduation in any discipline. In these courses students rare taught marketing, media planning, graphics and group campaigns with all other aspects of advertising and public relations.

MBAs with specialization in marketing also join the executive side. MBA courses can be taken up after graduation. They are usually of 2 years’ duration.

Postgraduates in statistics are suited for market research (quantative) while postgraduates in sociology and psychology are preferred for qualitative market research.

Copywriters may be diploma holders in advertising. However, those who have a flair for words and can find the phrase or word which sums up others’ long-winded explanations should approach advertising agencies to appear for copywriting tests.

MBA programmes are offered by many universities in the country as well as the premier Institutes of Management, Jamnalal Bajaj Institute of Research, T.A. Pai Management Institute (TAPMI), IISWBM, Kolkata, to name a few.


Please click here for the list of the Advertising Institutes in India.

Placements And Prospects    

Nowhere in the world have consumers been so responsive to advertising as in India. Over the last 2 decades consumers have become more aware of advertising than ever before. Liberalization of the economy, new products and services and proliferation of media have boosted the advertising industry in a big way.

In this scenario advertising professionals have no dearth of jobs and the remunerations depend on an individual’s capability, the size of the agency and its volume of business. Newcomers can start off in the range of 7500-15000 Rs. Per month. With promotions being linked to ability, luck and success, remunerations can multiply very fast for those with flair, creativity and go-getting instinct.

In today’s advertising clutter choosing the right media poses the biggest challenge. Media planning has emerged as the most potent tool that agencies are using to back up brilliant creative campaigns. Advertising professionals constitute the rare breed of strategic thinkers most sought after in this decade.

Filed under: ADVERTISING, Career Information, ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Dear Visitors,

This is the official blog of Library and Media centre of Kendriya Vidyalaya, No.1, Madurai. This is an attempt to provide online service to the users community with the motive of 'Any time information' ' Anywhere information'. Feel free to express your comments and suggestions.

50 Years of KVS

Library blog visits:

  • 3,513,322 users

Thank You, On-line readers

Our library blog gets going with more than 12,00,000 hits. Whole- hearted thanks to all the students, staff and friends who made this great thing to happen. Keep giving your support for our growth. Thanks Apenty from your K.Ramasamy, Librarian

Contact Particulars

Lunch: 11:30 am - 12:oo noon
II Saturday and Sunday - Holidays

Joyful NBW Celebrations 2013

National Book Week, 14-20 Nov.2013

KVS Foundation Day Dec. 15, 2013

GokulashtamiDecember 15th, 2013
Let this Rama Navami bring more devotion in our reading degree !!!

Best Entries : Drawing and Book cover Designing Competition

Come on Readers, Let's celebrate the books

Library Tweets

  • Over 1000 Class 1 Forms Issued at KV No.1 Narimedu wp.me/pYEHW-10lTweeted on 1 year ago
  • Special Coaching for Slow Learners at KV No.1 Narimedu wp.me/pYEHW-10jTweeted on 1 year ago
  • 16/11/2013: Pravin, Dharani and Team from IX C presented a humorous skit on ' Tongue Twisters and Pallindromes'. (NBW 2013)Tweeted on 2 years ago
  • 16/11/2013: Srivathsan of Class XI A1 presented a speech on ' Does fiction reading help you anyway'. (NBW 2013)Tweeted on 2 years ago
  • 16/11/2013: A book quiz was conducted by Ram Balaji and Madhan Krishna of VIII A. ( NBW 2013).Tweeted on 2 years ago
  • 15/11/2013: Monisha Raghunathan and Ramajayam of Class IX D presented a heap of funny titles in the inaugural ceremony.Tweeted on 2 years ago
  • 15/11/2013: Aarthi of Class XI B shared the news about ' Library of Congress' - the largest library in the world.Tweeted on 2 years ago
  • 15/11/2013: Gayathri and Sandhya of Class IX C delivered a talk on ' Prolegomena to National Book Week'.Tweeted on 2 years ago
  • 15/11/2013: Inauguration of National Book Week, 2013 in KV Narimedu, Madurai at 9:00 am. Principal Shri.C.Muthiah inaugurated the NBW 2013.Tweeted on 2 years ago
  • Class X : Summative Assessment 1 - Sample Papers wp.me/pYEHW-ZoTweeted on 3 years ago


Your Suggestions

Mail your suggestion to ramasamylibkvm@gmail.com

Call the Librarian




September 2010
« Aug   Nov »

Blog developed and maintained by K.Ramasamy, Librarian, KV Madurai

Happy New Year 2014

National Book Week, 14-20, Nov.2013

Happy Book Week , My dear Readers !!! Expand your horizon of knoweledge via books........all through.......always....all ways

National Book Week, Nov.14-20, 2013

National Book Week, 2013

Read this Blog in Hindi

Read this Blog in Tamil

National Book Day upto

World Book DayNovember 20th, 2013
Let this World Book Week bring more goodness in our library use habits !!!

New Arrivals

Del.icio.us Bookmarks

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 562 other followers

RSS NDTV India News

RSS Cricketnext

RSS Blog for Scouts & Guides

  • Amendments made on 30/11/2014 – Guide Section
    Amendments made on 30/11/2014 – Guide Section Please click the following link to get amendments made in APRO III Guide section on 30/11/2014. APRO Part III – Guide SectionFiled under: AMENDMENTS Tagged: AMENDMENTS, APRO, guide section
  • Amendments made on 30/11/2014 – Scout Section
    Amendments made on 30/11/2014 – Scout Section Please click the following link to get the amendments made in APRO Part II – for scouts APRO Part II – Scout SectionFiled under: AMENDMENTS Tagged: AMENDMENTS, APRO, SCOUT SECTION
  • E-Books on Compass
    Two books on Compass 1) js_s_map-and-compass 2) mapcompassFiled under: 97.E-BOOKS ON SCOUTING, COMPASS Tagged: COMPASS, MAPPING, scout quiz
  • Scout Quizzzzzzzzzzzzz
    BADEN POWELL AND SCOUTING 1. Who is the founder of Scouting / Guiding? Lord Baden Powell of Gilwell. 2. Where was Baden-Powell born? When? In Gilwell, on Feb 22, 1857. 3. What the full name B.P? Robert Stephenson Smyth Baden-Powell. 4. Who was B.P’s mother? Daughter of the British Admiral W. T. Sonyth. 5. Who […]
  • Scout Quiz Questions 4 U
    Some Scout Quiz Questions to Ponder………. I Set 1. What was Baden-Powell’s Christian name? Robert Richard Rupert 2. In which year was B-P born? 1847 1857 1927 3. What was the name of the town in South Africa BP saved whilst in the Army? Mafeking Mafeprince Mafequeen 4. On his return to England, BP wrote […]
%d bloggers like this: